I turn paid-traffic evidence into clearer pages, sharper experiments and usable decision systems.
Inspect the workFixed scope. Written evidence.
One invented audience tension developed into a traceable creative system: synthetic VOC, personas, angles, hooks, three original static directions, a 37-second storyboard, a testing architecture and a matching landing-page hero.
A local-first ecommerce audit tool that makes a broad review finite: 52 checks, weighted scoring, a seven-action queue, notes, save/import/export and print-ready reporting.
A decision surface for turning observations into bounded experiments. The detail view preserves the hypothesis, baseline, primary KPI, guardrail, owner and next decision — without pretending correlation is proof.
A lightweight operating layer for generated research and recommendations: source provenance, confidence, QA status and an explicit human decision before anything becomes client-ready.
The pilot is a fixed-scope, asynchronous diagnostic: one public or authorized creative, one destination page, five specific leaks, exact fixes, a mobile hero rewrite and three test hypotheses. No recurring meetings or account access required.
Kevin Baroukh · Montauban, France · Native French / professional English · Every speculative or fictional artifact on this page is labeled at first sight.